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Micheloni Riso

Brand identity, Logo, Packaging

Micheloni Riso

 The element which defines rice and its cultivation is water.
For this reason I choose water as graphic leitmotif for the new packaging of Micheloni Vialone Nano and Carnaroli rice. The watercolor illustrations express the history of rice and the flooded fields, as they once were. 

– Logo, Packaging, Brochure, Business card and letterhead, Labels, Stickers, Shopper.-

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