WHAT I BELIEVE IN
I'm Martina Poiana, an art director and identity consultant.
But above all I'm a person who listens to your story so that together we can define company identity and convey it in an authentic, coherent and effective image.
I believe we all have a story waiting to be told.
Whether it's a company, a product, or ourselves, it's the way in which we choose to tell our story which makes all the difference.
What we create with such passion deserves to be promoted, also through the right image.
Creative no matter what? Better to be 100% authentic.
Why stand behind the yellow line? Better to cross borders and observe things from a different point of view. I like the idea of spending an afternoon in a vineyard participating in a grape harvest, or to find myself covered with marble dust: if that’s what my clients do, I’d like to experience it with them.
A company’s vision can be discovered through tracing its story, examining and questioning it from a new perspective. In order to create a clear and communicative narrative it is necessary to share it.
I believe that cross-contamination of different disciplines (graphic design, art, architecture, anthropology), results in the best definition of a company’s complexities. Because a multidisciplinary approach does not mean to be confused but versatile.
Sometimes the most beautiful parts of a story can’t be told in words. Even the smallest detail can inspire me to create an original and more personal image. It’s all about you, and it is always worth it.
GET IN TOUCH
Are you a professional, a start-up or company wishing to create or renew your company image?
Are you looking for a logo which represents you, an innovative pack for your product, or for coordinated communication?
I’d be delighted to listen to your story and develop the most effective tools for telling it.